Journey through the Generations

Over 40 years ago, M & F Casuals opened its doors on Fairhope Avenue in historic downtown Fairhope, Alabama. This award winning, unique community located on the Eastern Shore of Mobile Bay is full of wonderful artists, restaurants, and boutiques. Fairhope has evolved over the years to have the perfect mix of fashion, style, tradition and history to captivate local shoppers and visitors alike.

Ann and Marc Miller opened the Fairhope location in 1973. They expanded the store in 1993 by giving it a face lift and doubling the selling floor space. The family tradition continues today with the addition of their daughters Carol Eberlein and Barbara Levitt, who run the day-to-day operations. With frequent buying trips to New York, Atlanta, Las Vegas and Dallas, we have always maintained a commitment to provide the most current styles and trends at affordable prices.

M&F Casuals has found success by making the customer our top priority. Our philosophy of “Lifestyle Affordable Dressing at its Very Best” helps us deliver exceptional service to thousands of loyal customers. Our wonderful sales staff loves to see you in the store, and will go out of their way to welcome you and make sure that you find what you need. Our customers look towards us to provide the latest trends, and trust us to be honest about fit, style, and value. Our staff is not commission based, so you are sure to receive superior service without the pressure to make a sale.